Mitchell Jarrett is a Creative Director/User Experience Specialist living and working in D.C., by way of Charlottesville and Nashville. His Bachelor’s of Science in Architecture with a minor concentration in Studio Art from the University of Virginia has helped inform his out of the box approach to Marketing and Advertising. His hobbies include photography, poetry and attending a considerable number of concerts.
Wirefly Homepage Redesign
Challenge
Take recently redesign Special Offer style and create 4 new homepage variation that will help unify the overall site experience and increase the click-through and conversion rates of Wirefly’s homepage.
Action
Perform a competitive analysis of National and International cellular service websites. Then create wireframes/structure to facilitate the construction of the final mocks.
Resolution
Launch Optimost test and target using components of each mock to create an optimize final product.
Mock 1: Create a visual update to the current Wirefly Homepage
Mock 2: Update the current Wirefly Homepage with a new aesthetic but much of the same functionality.
Mock 3: Create a homepage more similar to other cellular providers without offer blocks
Mock 4: Create a homepage with a greater focus on branding Wirefly and customer awareness to the pros of shopping at Wirefly.
