Mitchell Jarrett is a Creative Director/User Experience Specialist living and working in D.C., by way of Charlottesville and Nashville. His Bachelor’s of Science in Architecture with a minor concentration in Studio Art from the University of Virginia has helped inform his out of the box approach to Marketing and Advertising. His hobbies include photography, poetry and attending a considerable number of concerts.
three. Menu
Challenge
Create a menu that will help rebrand a small restaurant from a sports bar to a medium priced American lounge.
Action
Perform a competitive analysis of similar format restaurants throughout the Mid-Atlantic region. Research typography and balance contemporary and classic design aesthetics.
Resolution
Deliver a double-sized tabloid menu printed on 180lb. cold press.
