Mitchell Jarrett is a Creative Director/User Experience Specialist living and working in D.C., by way of Charlottesville and Nashville. His Bachelor’s of Science in Architecture with a minor concentration in Studio Art from the University of Virginia has helped inform his out of the box approach to Marketing and Advertising. His hobbies include photography, poetry and attending a considerable number of concerts.

The Hook – Charlottesville Remembers

Date: September 2006 · Client: The Hook · Skills: Art Direction, Graphic Design,
The Hook – Charlottesville Remembers The Hook – Charlottesville Remembers The Hook – Charlottesville Remembers The Hook – Charlottesville Remembers The Hook – Charlottesville Remembers

Challenge

Create a September 11th retrospective cover for “The Hook” that is striking and engaging but not cliché.

Action

Find quality and affordable World Trade Center stock photography. Start sketching and mocking comps more than the usual 3 days lead time. Create several iterations and broaden the usual pool of critics to insure best work.

Resolution

Deliver a final product that Mitchell can build a Virginia Press Award Cover submission around
(Virginia Press Award for Excellence in Front Cover/Front Page requires three consecutive covers to avoid cherry-picking the best of 51 issues)

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